Meta owns Facebook, WhatsApp, and Instagram. On November 6, 2025, Reuters reported that Meta’s internal documents projected that
10% of its 2024 revenue would come from ads for scams. . . And the social media giant internally estimates that its platforms show users 15 billion scam ads a day. Among its responses to suspected rogue marketers: charging them a premium for ads – and issuing reports on ’Scammiest Scammers.’
A substantial number of victims of crypto scams were lured into them by Facebook ads. Thousands of consumers have lost tens of millions, maybe hundreds of millions of dollars this way.
When you sign up for Facebook, Instagram, or WhatsApp, you enter a contract with Meta. Meta promises to fight misuse of its platforms. In its user agreement, Meta promises:
If we learn of content or conduct like this, we may take appropriate action based on our assessment that may include – notifying you, offering help, removing content, removing or restricting access to certain features, disabling an account, or contacting law enforcement.
What the Reuters report appears to show is that far from “taking appropriate action,” Meta knew not only that scammers were advertising on its platforms, but that Meta was making tens of billions of dollars from it.
That crypto scammers placed Facebook ads looking for victims is hardly a secret. By allowing it to continue – and, if the Reuters report is true, knowingly profiting from it – Meta may have broken its promises to you. Let us know if you’ve been the victim of a crypto scam based on a Facebook, WhatsApp, or Instagram ad here. We may be able to help.